Analyze the same product that you choose for your STP analysis and examine the product’s
marketing mix, namely, 4Ps (product, pricing, place, and promotion).
Outline: You could follow the suggested outline below:
Describe the product and its relevant product dimensions (e.g., branding, functions,
attributes). Examine the core customer value the product provides and how it satisfies its
target customers’ needs and wants.
Examine the product’s pricing strategy.
Examine the product’s marketing channels and distribution strategy.
Examine the product’s promotion strategy.
E. Your Evaluation and Recommendation
Linking with your STP analysis, critique the effectiveness of the product’s 4Ps and make
recommendations. For example, is it appropriate for the target customers you identified
in STP? Does it reinforce the company’s/product’s positioning strategy? What is the
company doing well, if anything? What mistakes, if any, is it making with its current
strategy? Recommend improvements and/or additions to the company’s marketing
strategy to make it more effective.
Provide your reference list.
Cover Page: Must include assignment title, your name, and your student ID #.
Page Limit: Your paper should have a minimum of 2 pages and a maximum of 5 pages,
single-spaced, 12pt font size, excluding reference list and cover page.
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