Your first step is to choose a company to use for your analysis. This company must be publicly traded so that you can access important documents needed for your analysis.
Historical background of the company (5-8 pages)
Discuss the mission, vision, and values of the company (1-2 pages)
Prepare an analysis of the industry in which the company operates by discussing the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry (5-10 pages)
Describe recent problems that exist within the company and/or industry necessitating attention (2-3 pages)
Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter’s Model of Competition must be used in this section. (5-10 pages)
Analyze and assess the trends, best-practices, existing initiatives and unique value-added of competitors (1-2 pages)
Scan the external macro-environment in which the firm operates by conducting a PEST analysis. What are the political, economic, social and technological factors that affect your company’s mission and strategic approach?
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