Designing and Implementing an Integrated CSR Strategic Plan

For this assignment, students will select an organization for which they will design and implement an integrated CSR strategic plan using Maons (2009) Integrative Framework. Suggestions for the company will be provided by the instructor that students can choose from or teams can select their own firm to work on upon the instructors approval. Maons (2009) framework consists of four primary stages: (1) sensitize, (2) unfreeze, (3) move, and (4) refreeze. A complete template will be provided to students that they can utilize as an outline to structure, organize, and guide their CSR strategic plan in a goal-oriented and sequential manner. Various components of Maons (2009) framework will be discussed throughout the quarter. Students should capture relevant concepts and discuss them with their team members in order to facilitate effective teamwork and gradually develop a solid CSR strategic plan. The final CSR strategic plan will be 15-20 pages (excluding cover page and reference page); APA writing conventions should be followed with a minimum of 10 sources referenced and cited. Each team will present its final project to the class. If the course is in an online format, teams will record and submit their narrated presentation. The presentation should be approximately 15 minutes in length (12-15 slides), covering the key sections of the plan (see the template). Each team member will fill out an evaluation form to indicate the level of individual performance in the team. This evaluation will contribute to the Teamwork component of the associated rubric.

RED Part Question 6-8

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