Chapter 1 (1.6) highlights seven challenges facing any manager. Managers need to manage for competitive advantage—to stay ahead of rivals. Managers must deal with information technology and address the “new normal” of data. They need to manage for diversity in race, ethnicity, gender, and so on, because the future won’t resemble the past. Managers also need to manage for the effects of globalization, as well as always needing to manage to maintain ethical standards. Moreover, they need to manage for sustainability—to practice sound environmental policies. Finally, managers need to manage for the achievement of their own happiness and life goals.
Challenge #1: Managing for Competitive Advantage—Staying Ahead of Rivals
Challenge #2: Managing for Information Technology—Dealing with the “New Normal”
Challenge #3: Managing for Diversity—The Future Won’t Resemble the Past
Challenge #4: Managing for Globalization—The Expanding Management Universe
Challenge #5: Managing for Ethical Standards
Challenge #6: Managing for Sustainability—The Business of Green
Challenge #7: Managing for Happiness & Meaningfulness
Thinking of the industry in which you want to work after graduation, discuss at least THREE (3) of the first six (6) challenges and how you believe this industry will be impacted over the next decade.
Additionally, discuss ways that you plan to achieve happiness and meaningfulness in your chosen career.

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