1. imagine that you are the Chief Financial Officer of a British car manufacturer and that your company sells a large number of its products in the US. Your team thinks that the US dollar is going to appreciate (increase) in value compared to the British pound in the next financial quarter. What would you recommend in order to manage the risk of this anticipated change in foreign exchange rates? Be specific
2. How has the pandemic impacted the global strategies of multinational enterprises?
3. Firms can increase profits by either lowering the cost of production or increasing the value of their product (and charging a higher price). In order to do the latter, firms must differentiate their product in some way so that consumers value it more than the products made by competitors and are therefore willing to pay a premium price for it.
(a) Name an international firm that follows the differentiation strategy.
(b) Name one that follows the cost-reduction strategy.
(c) Which of these strategies will work best for a firm that is selling furniture in the global market? Explain your answer.
4. irm A, Firm B and Firm C are all multinational corporations that manufacture goods. Firm A operates in an industry where the pressure to reduce costs is high, but the pressure to be responsive to local markets is low. Firm B operates in an industry where the pressure to reduce costs is low, but the pressure to be responsive to local markets is very high. Firm C operates in an industry where both pressures are high.
(a) Give examples of 2 real-life firms that most resemble Firm A. Explain your reasons for picking these firms.
(b) Give examples of 2 real-life firms that most resemble Firm B. Explain your reasons for picking these firms.
(c) What kind of strategy should Firm C follow (i) multidomestic strategy, (ii) global strategy, or (iii) transnational strategy? Why?
5. What is the international business strategy of Twitter?
(ii) How do the five elements of the strategy diamond apply to this firm?
(iii) How do the dimensions of the P-O-L-C framework apply to this firm?
(iv) What are this firm’s strengths, weaknesses, opportunities and threats with respect to its international business operations?
6. a) How does culture impact local business practices?
(b) Explain the concept of ethnocentrism using an example from the business world.

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