Follow this Case Study guide lines to complete the assignment. Refer to the CASE STUDY “Peloton or the Gym” that is attached.
1. Overview of the company
2. Founded, products, Executive Team, Public(stock price) or Private
3. Financials (Revenues and Profits(losses) for 2021 and 2019.
4. Market Shares of Traditional Gym vs At-Home Gyms
5. Pre Covid, Covid, Current estimate
6. Market Share of Peloton
7. Vs Traditional Gym and At-Home Gyms
8. Pre Covid, Covid, current
9. Possible Marketing Plans for Peloton
10. Choose one option and justify it
11. Potential results of your chosen option (Market Share and Profits)
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