Hello, I am looking for someone to write an article on Product Placement as a new method of advertising. It needs to be at least 250 words. In a rapidly changing media environment the audience becomes immune to traditional methods of advertising. S the advertisers developed a new method – the so-called Product Placement. I believe that the advertising incorporated in TV shows and movies is more effective than commercials. In the veiled advertising that appears on TV or in the movies, there is, obviously, a distinct advantage: the advertising message is embedded in the gist of the work of art, but people – no matter they like it or not – certainly perceive the information and keep it in mind. it comes out when they see the product on the shop shelf. Moreover, the Product Placement is much cheaper that direct advertising. So, the following situation arises: the filmmakers realize the relevance of cooperation with advertisers because the advertisers are ready to pay a lot to see their products used by movie’s main characters who are appreciated by the public, which increases the sales. This type of advertising obviously benefits both sides. As I understand it, the scheme is following: the would-be customers see their idols on the TV screens, who, for example, are wearing clothes of some well-known brands, and these people would be like their idols, they buy those very things. This concerns children as well, because they associate themselves with the TV-screen idols much more than adults. Sometimes the vivid Product Placement in movies is annoying, but most people do not notice it. In conclusion I want to say, that if a person at least once is told about the presence of Product Placement on TV, he / she will definitely notice it always unwittingly.
Public Broadcasting Service (PBS). FRONTLINE. The Persuaders (Nov. 9, 2004). http://www.pbs.
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