The idea for the project is tocreate a marketing plan for a company of your choice. You can choose anycompany or organization, it could be a big multinational or a small localstart-up. It can also be a non-profit organization. You are not required to contactthe company or work with the company for the purpose of the project (althoughyou are welcome to do so if you wish). The first step of the project would beto conduct a situational analysis for the company (e.g. SWOT, PESTLE, currenttarget markets/positioning) and then create a strategic marketing plan and aplan for its implementation (e.g. Marketing Mix)
You can take a role of aconsultant for the company – what direction should the company take for thefuture? What are the current challenges the company needs to resolve? Dependingon the company (and what your situational analysis tells you), thecompany/organization might, for example, need to expand its geographical reach,target a new market, reposition itself, launch a more effective advertisingcampaign to increase its sales, etc.
The template I have posted cangive you guidance but you dont necessarily need to follow it step by step. Youcan modify the template as you see fit in terms of what works best for yourproject, as long as all the key areas of marketing strategy/plan are covered.You can be creative with this project
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