Need help with my writing homework on Coca Colas International Service Program. Write a 1250 word paper answering; At one time he prepared flavored syrup which then became very popular in most soda fountains of Atlanta.  .Dr. Pemberton then partnered with other entrepreneurs like Frank Robinson who, assisted in giving the brand name and trademark. . The name “Coca-cola” was, in fact, the idea of Robinson. Dr. Pemberton later decided to sell part of the business to other well-established businessmen in Atlanta. The expansion of the business continued beyond Atlanta (Anfuso, 1994). Today, Coca-cola Company is renowned globally. It has gradually increased its area of specialization. a move that makes it the leading beverage manufacturer in the world. It produces and distributes over 500 different categories in more 200 nations across the globe. The categories of beverages including but not limited to regular soft drinks, low-calorie drinks, fruit juices, bottled water, energy drinks and, ready-to-drink tea and coffee. .In establishing in-depth information, qualitative data collection and analysis is the most preferred method (Silverman, 2000). Qualitative research is always purposive and yields the specified objectives. . That is to say, qualitative research serves the purposes it was intended to. This kind of research comprises of data collection methods such as observation, questionnaire, interview and focus groups. In observation, a researcher has to go to the field and witnessed the actual situation on the ground. The data collected through observation, however, must be of a phenomenon that can either be physically seen, heard or felt. Observation is, thus, instinctive. a researcher has to rely on his or her instincts to judge a situation. However, the instinctive aspect of observation method gives it a weakness because different researchers may have different instincts hence, may deliver conflicting judgments on a common variable. Nonetheless, observation is the easiest method of conducting a research since it does not present any correspondent barrier (Silverman, 2000).
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