Potential Alternative Buyers/Competitor Research
What to Submit
Submit a 3- to 4-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style
You are a business development manager for a life sciences organization in the Midwest that has recently found great success through their new cancer treatment drugs. You are part of the team that is planning your organization’s exit strategy, as the owners want to sell the business. As you continue to gather and analyze data to include in your strategic recommendations, you hear about a possible roadblock that can affect your plans.
There is currently one prospective buyer interested in acquiring your organization. Your team has started planning for the acquisition process based on this interest. However, you receive word that due to recent economic and market instability, the buyer is now reconsidering its acquisition proposal. If this buyer backs out, your organization will have to re-evaluate its strategy.
To ensure the organization’s readiness in case of a setback, the VP of business development wants you and your team to identify alternative scenarios and draft a contingency plan. Your team agrees with this approach and decides to perform some preliminary research that will not only help in your acquisition analysis but will also help identify alternative buyers in the event the current buyer backs out.
In this report, you will identify and research the top three organizations in your industry and market. You will then summarize this information in a report to your VP as the list of companies to consider if they decide to look for an alternative buyer.
Create a report summarizing the competitor analysis for three of the best performing organizations in the life sciences industry, focusing on pharmaceuticals and medicines.
Specifically, you must address the following criteria:
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