Procter & Gamble (P&G) case study

Write a case study about the company Procter & Gamble (P&G) describing a problem or an opportunity the company is facing in the market.  choose one product/service to focus on in the report.describe the company profile, product lines, their recent developments, followed by the relevant issues/problems confronting the company.  have contact with the company to gather more information and to have a clearer background about the problem/opportunity as well focusing on teaching them the importance of secondary research in understanding the problem/opportunity at
hand. The aim of conducting interviews is to realize the difference between primary and secondary data. After interviewing the company, the report will end by the Management decision problem (MDP) and Marketing Research problem (MRP).Assume that you are a team in a Marketing research agency for the
company. Thus, the MRP will be developed based on the students understanding.
MDP: it refers to the decision facing the company 
MRP: it refers to the information needed by the Marketing research agency to answer the MDP and help the company to solve the problem or to capitalize on the opportunity in the market. 

The Report structure will be as follows:
Task 1: Company background (Divisions, portfolio, product lines)
Task 2: The aim of the research project. They might have a few overarching aims or
objectives which set out what the project ultimately seeks to achieve, as well as the
circumstances that have led to the need for such research, if applicable.
Here are a few examples of project aims:
Assess the impact of advertising on sales
Recommendations of improvements for product x to attract potential consumers
Examine consumer trends in the food and beverages industry before launching a new
product
Task 3: Research Objectives in the form of bullet points (3-5 objectives)
Task 4: The target audience that will be considered in the research. Student should describe the group that you wish to research. Desrptions should draw on demographics, behaviors, psychographics factors.
Task 5: State the importance of integrating both secondary and primary data. Show in your
report how this helped in collecting information, having more insights and depth about the problem or the opportunity.
Task 6: State and explain the MDP and MRP to clarify the purpose of this research project. The MDP and MRP will be in the form of questions.
Task 7: The final point, students can briefly suggest/recommend a suitable research design (Type of research+Methods) for their research project.

The Report structure will be as follows: Task 1: Company background (Divisions, portfolio, product lines) 
Task 2: The aim of the research project. They might have a few overarching aims orobjectives which set out what the project ultimately seeks to achieve, as well as thecircumstances that have led to the need for such research, if applicable. Here are a few examples of project aims: Assess the impact of advertising on sales Recommendations of improvements for product x to attract potential consumersExamine consumer trends in the food and beverages industry before launching a newproduct 
Task 3: Research Objectives in the form of bullet points (3-5 objectives) 
Task 4: The target audience that will be considered in the research. Student should describethe group that you wish to research. Descriptions should draw on demographics, behaviours,psychographics factors.
  Task 5: State the importance of integrating both secondary and primary data. Show in yourreport how this helped in collecting information, having more insights and depth about theproblem or the opportunity
. Task 6: State and explain the MDP and MRP to clarify the purpose of this research project.The MDP and MRP will be in the form of questions.
  Task 7: The final point, students can briefly suggest/recommend a suitable research design(Type of research+Methods) for their research project.

Elite Writer Help
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.