Last year a very good Sales had increased by 10 percent to $134 million, due mostly to increased sales to existing customers. Tom Thormton, president, and CEO is even more excited about the coming year because of an exciting new product development and plans for a geographic expansion beyond last year’s Southeast Atlantic Coast sales area. He is meeting with you, the vice president of sales and marketing, to discuss next year’s budget. “I’d like to thank you for such a great year in pushing over $130 million.” greeted Tom. “As you know, I’ve been working on our budget for next year and feel that we have an opportunity to become one of the real players in this industry. With our earnings from last year, we are finally in a position to expand beyond our present eight-state geographic sales area by adding on New York, Pennsylvania, and West Virginia in the North and Louisiana and Arkansas in the South. On top of that,” be continued, “I believe that at least 10 percent of our sales will be in the new packaging technology. What I really like about the new product is that it is best suited for the high end of the market-expensive products that are easily broken if not handled correctly. We’ve needed a product of this kind for some time and it shouldn’t cannibalize our existing products, which are really appropriate for the middle of the market.” “Now we just have aggressively executed our plan.” added Tom. “I’ve forecasted sales next year for $174 million, which is right at a 30-percent increase over this year’s projected sales. We have got to maintain our bottom line to help finance our growth plans, so I am setting a sales and marketing budget of S19 million, which is the same as this year’s projected 10.9 percent of revenue. This is nearly a $5 million increase in your budget, which should be enough to reach our target of $174 million.”
As vice president of sales and marketing, what would be your reaction to Tom’s budget? How would you begin to analyze this budget? What are the possible budget implications of the expanded geographic selling area? What about the new product introduction?
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.