Strategic management

THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER
Follow this template for Business Plan Project Option
   
Section #

Section
 
I

Executive Summary
 
II

Current Strategy
Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
 
III

Industry Analysis and Trends (Incl. Five Forces, PESTEL,   Strategic Mapping, Benchmarking, Driving Forces, etc.)
 
IV

Business Goals/Objectives [SMART goals and Balanced Score   Card Approaches]
 
V

The Competition
 
VI

Marketing Plans and Strategies (Marketing Mix)
 
VII

Target Market [Profile(s) and Description(s)]
 
VIII

Strategic Position and Risk Assessment (incl. SWOT   analysis; description of business risk and plan for reducing these risks)
 
IX

Recommendations for a Better Strategy; Keys to Success
 
X

Operations Plan
 
XI

Technology Plan
 
XII

Management and Organization
 
XIII

Community Involvement and Social Responsibility
 
XIV

Development, Milestones and Contingency/Exit Plan
 
XV

The Financials
 

ü Financial Objectives
ü Sales and Expense Forecast
ü Break-even Analysis
ü Financial Control
ü Financial Statements and Ratio Analysis
 

o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds
o Assumptions Sheet
Follow this template for Practicum Project Option
   
Section #

Section
 
I

Executive Summary
 
II

Vision Statement
Mission Statement
Value Proposition Statement
Company Description & Business model description
 
III

Industry Analysis and Trends (Incl. Five Forces, PESTEL,   Strategic Mapping, Benchmarking, Driving Forces, etc.)
 
IV

Business Goals/Objectives [SMART Goals and Balanced Score   Card Approaches]
 
V

The Competition
 
VI

Marketing Plans and Strategies (Marketing Mix)
 
VII

Target Market [Profile(s) and Description(s)]
 
VIII

Situation Analysis: SWOT analysis; analysis and identification of issues or problems to be   addressed in paper
 
IX

Strategic alternatives and recommendations on effectives   solutions and strategies with supporting information
 
X

Operations Plan for strategy implementation
 
XI

Technology Plan for strategy implementation
 
XII

Management and Organization revisions for strategy   execution
 
XIII

Community Involvement and Social Responsibility
 
XIV

Development, Milestones and Contingency/Exit Plan for   Implementation of Recommendation(s)
 
XV

The Financials
 

ü Overall Financial Objectives (and financial   objectives related to proposed strategies
ü Sales and Expense Projections to support   proposed recommendations
ü Financial Control
ü Financial Statements and Ratio Analysis
 

o Income Statement: Annual
o Income Statement: Three-Year Projection
o Cash-Flow Projection: Monthly
o Cash Flow: One-Year Projection
o Balance Sheet: Annual
o Balance Sheet: One-Year Projection
o List and Sources of Funds for strategy   implementation
o Assumptions Sheet
Follow this template for Academic Research Project Option
   
Section #

Section
 
I

Research Abstract
 
II

Introduction of Research Project: Background information   and significance of research
 
III

Statement of research objectives including relevant   questions or issues to be addressed; discussion of theoretical framework
 
IV

Literature Review and relevancy to research topic
 
V

Hypothesis discussion
 
VI

Methodology for Data Analysis
 
VI

Data Analysis and Interpretation
 
VII

Summary of major findings/results; generalizations based   on systematic analysis of data
 
VIII

Summary of potential weaknesses and research findings 
 
IX

Conclusions and suggestions for future research
 
X

References and Appendices

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