The purpose of this assignment is to design and pitch a plan for rebranding a team’s merchandise to league officials.
A sport team’s merchandising is a critical factor in its ongoing revenue generation, and proper licensing ensures that sports organizations are able to protect their income-generating potential through the sale of their branded products. Not only are professional and often collegiate team names, logos, and league trademarks licensed, but even athletes’ names and likenesses can be licensed by player associations. Licensing agreements direct the vendor in the merchandising process, specifying quality standards, timeframe of production, projected profits, and royalties to be paid to the team, athlete, or league.
For this assignment, focus on the sports team New York Yankees and rebrand the team’s merchandise with the goal of increasing sales. Refer to the demographic data of your selected team’s fans to inform your rebranding plan.
When making your plan, consider the role licensing will play in brand recognition and your marketing strategies. The project will have two parts, a written report detailing your plan for the rebranding program and a PowerPoint presentation with accompanying pitch explaining the rebranding plan to league and team officials.
Rebranding Plan Paper
Compose a 750-1,000-word paper outlining your approach to this team’s rebranding initiative. Include the following points in your paper:
Explain why you are rebranding the team’s merchandise.
Using data such as fan demographics, sales, and information related to brand recognition, justify the necessity for rebranding. How will rebranding the team’s merchandise draw in more fans, increase sales, and make the brand more recognizable?
Describe what the rebrand will look like: Will it entail a change in team colors? Logo? Mascot? How will this contribute to the overall goals and image of the team? What merchandise will this affect? Will any new merchandise be rolling out to promote this rebranding?
Provide details about the specific steps you will undertake to rebrand, license, and market this merchandise. Focus on finding innovative ways to use technology and social media in the rebranding process.
Provide cost and revenue projections for the plan.
Explain the metrics you will use to evaluate the success of the merchandise rebranding.
For the second part of this assignment, create a 6-10 slide PowerPoint presentation that summarizes your merchandise rebranding plan for presentation to team stakeholders or league officials. The PowerPoint slides are intended to serve as a visual aide to supplement the content of your presentation, whether you are presenting in class or adding your speaker notes to each slide. As such, the slides are not a space to reiterate verbatim the content of your paper. Utilize the presentation slides for showcasing persuasive graphics, images, tables, and graphs that will bolster your pitch and help you sell this rebrand. Include relevant talking points in the Speaker Notes section for each slide in the PowerPoint.
Your presentation should include the following components:
Introduction (1 slide): Team name, location, and current logo or brand.
Problem (1 slide): Reason for rebranding.
Rationale (1-2 slides): Justification (fan DNA, analytics, etc.) for rebranding.
Concept (1-2 slides): Introduce new logo or branded design; support why you believe it will be more successful than the current brand.
Return on Investments (1-2 slides): Projected revenue – projected costs = projected profit.
Evaluation (1-2 slides): Metrics for measuring the rebranding’s success.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.