Unit IV Project
Health Belief PaperAs health care leaders, it is important to reflect on your own health belief model before you can work to educate and market to the health belief of others. After all, you are a health care consumer yourself! You do not need to have the same beliefs as those you are working with or educating/marketing, but you do need to understand your own and recognize that each person’s beliefs are individualized.
For this paper, you must complete each of the three parts below
.As you respond, consider all the variety of characteristics that you may have as part of your model. Remember, there are no right or wrong models.
Part I Describe your general health care, belief model.
Part II: Market to yourself. Consider the types of marketing that most appeals to you. Perhaps you like to see data to support a product or service, or maybe you prefer testimonials from people who have used the product or service. Maybe you tend to lean towards brands you already trust and look for visual logos. Think through what types of things are most important to you in health care marketing.
Outline the type of marketing plan that appeals most to you as you address the following questions.
Part III: Cultural Diversity. Briefly research the general health beliefs of just one of the demographics below.
Now, consider the marketing plan you have outlined to market to people just like you and discuss how that plan may differ when marketing to people of the demographic you researched.
Your project must be a minimum of three written pages, not including the title or reference pages. You may include graphics, charts, or other data to support your plan, but they do not count toward the three-page requirement.
You must use a minimum of 3 sources to support your project.
One can be your textbook. All sources must come from the CSU electronic library and must have citations and references properly formatted in APA Style.
Health Care Administration Research Guide
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