Cultural Influences on
It’s tempting to think that all people use the same decision criteria to make purchase decisions. However, culture also plays a role in what’s important to people, how they evaluate criteria, and how they perceive different products and brands.
Utilizing the reading material suggested for the module, compare and contrast how two cultures might view the product attributes you identified in Milestone One.
This information will be useful in your Final Project.
In continuing the discussion, review at least two of your classmates’ answers. Discuss how your post compares with their reasoning.
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