Each student will be responsible to complete a current event abstract based on the theories and studies of marketing. The current event abstracts may be shared with the class for discussion if time allows. The concept is to be able to look at current marketing campaigns and understand the theory behind them. Putting real-world experiences and current events into what we learn in the classroom will encourage learning and thinking outside the box. Critical/ Comparative Analysis:
1.?- This is an important part of an analysis-dig deep and explore your outside the box thinking.
2.Why do you think change is needed, compare possible competitors?
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