Write 8 pages with APA style on What Impact Do iPlayer, 4OD, and Youtube Have on Audiences and Broadcasters. The broadcasting agencies are also emphasizing finding new ways of subject distribution and delivery. The current scenario is as Negroponte surmised in the mid-nineties, “wholly new content will emerge from digital, as will new players, new economic models and a likely cottage industry of information and entertainment providers” (1995, p. 18). In recent years, the emergence of new technologies like the iPlayer, 4OD, and YouTube along with the merging of various market forces have led to contention over the fact as to whether the traditional form of broadcasting would be soon obsolete, owing to widespread Internet use, or whether the audience would switch over and browse Internet primarily through their televisions.
The industries that function within the arena of mass media and communications face persistent pressure in the form of ever-growing demands from their audiences, and they must necessarily conform and evolve in order to meet these demands and survive the stiff market competition. In order to retain their audience, the television industry adopted the process of convergence with the Internet, where it became possible for “multiplexing – the ability to offer ancillary digital streams of data, image sound and interactivity simultaneously” (Harries, 2002, p. 64). This is evident in the ‘Widget Channel’ created by Yahoo and Intel that comprises of small applications, which feed video streams, stock market information, weather reports that viewers can see on their televisions. Such modern technical applications provide consumers with modern Internet practices while they view TV programs. In the context of these new technological changes, that include BBC iPlayer, Channel 4’s 4OD, and YouTube, this paper will study their impact on UK audiences and broadcasters.
The introduction of modern technology in the arena of the television industry during the late 1990s signaled a sort of abundance when the number of channels being aired increased, while simultaneously expanding their worldwide purview, along with the addition of new storage and interactive faculties.
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