Your assignment is to find an automotive service ad in some
form of local print media (newspaper/ flyer/magazine). This exercise is very
similar to the one we did in the last chapter, but with a slightly more focused
approach to target marketing.
Please read and look carefully at the ad in front of you.
Once you feel that you see what messages the company is trying to communicate
to you please answer the following:
What techniques and methods did the company use in the ad to
promote a unique identity?
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