Your assignment is to prepare and submit a paper on evaluating corporate social responsibility of microsoft inc., google inc., and the walt disney company. In order to demonstrate the growing significance of Corporate Social Responsibility and issues of sustainability for consumers, a study by Reputation Institute (2014) indicated that about 60% of consumer perceptions of the company reputation on determine the consumers’ willingness to work for, invest, or recommend a company while 40% is due to the consumers’ perception of the product or services sold by that company. For this study, the major considerations are the main benefits of CSR in relation to costs for the business. the significance of CSR in relation to other objectives. the major determinants of responsibilities that are accepted by a business and those that are not. the factors that determine the extent to which business is socially responsible, and the extent of government influence on CSR.
At Microsoft, there is a continuing commitment to work to fulfill public responsibilities and to serve the needs of people in communities worldwide. However, for Microsoft, the fundamental obligation is the role Microsoft serves as an accountable universal corporate citizen (Smith, 2012). In addition, Microsoft earned the best CSR reputation through initiatives such as Citizenship Leads throughout the world working every day in collaboration too with a huge stakeholder’s base and with regards to numerous issues crucial to local communities. Microsoft Green is also another CSR initiative aimed at emphasizing Microsoft’s Environmental Sustainability Team. In order to implement its CSR initiatives, Microsoft works with investors, non-profits, governments, and other organizations, including the Boston College Center, CSR Europe, Net Impact, World Economic Forum, and .
For more than 51% of Google consumers across the 15 universal markets, working at Google is great (Smith, 2013). With such perceptions, Google has managed to successfully establish a caring perception around the world to ensure that they are a company that not only treats people well but one that ranks first in the worlds, thus a great platform to turn to. .
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