Your final project will be to write a personal Code of Ethics for your future participation in your career in advertising

You will draw on the ethical codes we read in class and the theoretical concepts we discussed at the beginning of the semester.

You must include at least 5 academic references and 5 journalistic/ media references. 

 Introduction and Background, 10 points – Have you explained the history of your professional area? Have you identified ethical conundrums it has faced? Have you made a compelling case for why ethics in your professional area are important? Do you identify the ethical philosophies that are relevant to your work within your profession?

Personal Thesis Statement, 5 points – Do you have a paragraph at the end of your introduction that describes your modus operandi for acting ethically in your field? This should be a summary of how you will do your profession in a moral and equitable way. Underline your thesis statement.

Business Areas, 7 points – Does your Personal Code of Ethics identify and outline at least 5 key media business areas that are important to your profession? These are the ventures that your industry cares about. Business areas might include things like customer relations, brand development, photoshoots, target marketing, interviewing, consumer research, editing practices, data privacy, tabloid relations, etc. Do you make a case for why they are important to your future career?

Key Values, 8 points – Does your Code of Ethics outline a set of at least 5 core values that articulate your values as your work within your profession? Do your values complement or contribute to the business areas common to your profession? Workplace values are things like privacy, publicity, truth, money, power, integrity, brand consistency, etc. 

Note: You may address your business areas and values by writing in outline style (using bullet points or subheadings) rather than in essay style. See the LA Times Code of Ethics (Links to an external site.) for an example.

Argument and Coherence, 5 points – Is your Code of Ethics logical, meshing your ethical principles, business areas, and key values in a way that makes sense? Does your Code of Ethics make logical observations about how you will act ethically once you move into the professional workplace?

Professionalism, 5 points – Is your Code of Ethics written at a college level? Is it grammatically correct, stylistically consistent, and well formatted? Is your Code of Ethics 8-10 pages in 12-point Times New Roman font? 

Citations and Bibliography – 10 points – Have you included 10 research and cultural / journalistic sources in your Code of Ethics? Are at least 5 research-based academic publications, and are 5 others from news articles / essays / cases / court documents? Include an APA Style formatted citation (in-text citations and a bibliography) for each source.

Concepts: Utilitarianism, Categorical Imperative, Golden Mean / Virtue Ethics, Justice / The Veil of Ignorance, Feminist Ethics, Intersectionality, Human Rights, Cultural Relativism, Machiavellianism, Existentialism, Nihilism, Hedonism

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